Articles
Why Trust Matters: Building a Roofing Company on Grit, Integrity, and Results
Joel Massey
Oct 1, 2024
8 Min Read
NexGen was built from nothing but hustle, vision, and a promise to do things the right way. Here’s how trust became the foundation of everything we do.
The Foundation of NexGen: Trust
When we started NexGen Roofing, we didn’t have capital, a sales team, or a big name behind us. What we had was grit, work ethic, and a deep belief that trust — real trust — was worth more than any marketing gimmick or flashy promise.
Today, that mindset hasn’t changed. It’s what built this company. And it’s why homeowners across Colorado choose NexGen 2.0.
From Door Knocking to INC 5000
We got our start knocking doors with less than $1,000 between us. The first client gave us a shot. Then the next. Over time, our work spoke for itself, and referrals became the fuel for our growth.
By 2020, we made the INC 5000 list of fastest-growing companies, but we didn’t get there by cutting corners — we got there by earning trust, every single job.
Why Trust Still Matters in Roofing
Let’s be honest: the roofing industry isn’t known for transparency or professionalism. Homeowners often feel lost, rushed, or taken advantage of. We set out to change that. How?
We show up on time.
We communicate clearly.
We document everything.
We guide, educate, and deliver — not just sell.
Our Team Lives It, Too
Trust doesn’t stop at the customer. We build it inside the company, too. We invest in our people. We train our sales team to be leaders, not just closers. When your people trust each other, it shows in every job.
Results You Can See. Relationships That Last.
Sure, we build great roofs. But more than that, we build relationships. That’s why:
Clients come back after every hailstorm.
HOAs refer us to entire communities.
Our advocates promote us like it’s their own business.
We Don’t Take That Lightly.
At NexGen, trust is our currency — and our competitive edge. And as we build NexGen 2.0, we’re doubling down on it.
Because grit still matters. And in an industry full of shortcuts, doing things the right way is what sets us apart.
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Joel Massey
Joel Massey is the co-founder of NexGen Roofing and a forward-thinking entrepreneur with over a decade of experience in storm restoration and residential roofing. Known for building one of Colorado’s fastest-growing roofing companies from the ground up, Joel brings innovation, leadership, and an obsession with customer experience to the industry.
